Nigerian pop singer Dencia has been under fire recently for the release of her new skin care line Whitenicious. According to their website, Whitenicious (priced between $50 – $150) is a “fast acting, moisturizing cream with no harsh chemicals designed to remove dark spots. The cream is infused with a chock full of healthy, natural ingredients, and vitamins formulated to nourish your skin and lighten dark knuckles, knees, and elbows in as little as 7 days.”
Take a look at Dencia’s dramatic transformation:
Apparently, once the American media got a whiff of these flicks, they had a field day blasting Dencia for pushing this product. Which happened to sell out in two days I might add. Hmmm, someone is obviously buying it.
Well, Dencia was basically crucified for transforming her complexion from a beautiful chocolate tone to a ghastly vampire white, and for pushing this product onto her “own race.” Now, the entrepreneur is coming forward to clear up some of these apparent “misconceptions” about Whitenicious. She recently sat down with Ebony magazine to discuss her role in this new beauty brand, her dramatic skin transformation, and her thoughts behind the “skin-bleaching” phenomenon.
Check out some of the highlights from this interesting interview:
Does she view dark skin as an obstacle:
“No. Dark skin is beautiful. Actually, I will send you pictures of when I was 16. I’m not that lighter from when I was younger, I’m not. The picture they’re passing around where I’m wearing the animal print underwear, that picture was three years ago and that was a tan. If anybody looks at that picture and you look at the oil on my skin, you would know it’s a tan. And it’s funny because one of my friends who was at the photo shoot with me that actually oiled me up with the tan sent me a message yesterday. She was like “Why are people going crazy about this picture when you were tanned on this picture?” I was never that dark in real life and I can send EBONY pictures of me when I was like 15, 16. And guess what? I don’t even care because they’re bringing me business. Because when you take that picture and you put a picture of Dencia darker, this is what you’re telling people – the product really works. And guess what? People really want to buy it. It’s what it is. I don’t really care.”
On bleaching her skin:
“Have I…Has my skin lightened from when…like from the past five years? Yes it has. It has. Has it drastically lightened? No it hasn’t. Is it what people are saying? No it’s not.”
On perpetuating the stereotype of how many Africans in society deem “white” as being better:
“This is how I see it. Everybody that has something negative to say, 1- doesn’t need it and 2 – don’t have the money to buy it. First of all, let me clear this up. As of now 80% of people that buy my products are African American. It’s not Africans. People are saying that it’s Africans because they think I live in Africa. I go back and forth but I live here. I can send you the stats – it is African Americans. I have to be honest with you – I have TV personalities buying Whitenicious for over $1000. People who work for TV stations like Fox. I have celebrities buying Whitenicous and all of these people are African Americans, they are not Africans. My African market is just 10% because guess what? They don’t have credit cards to buy the products and I’m only taking credit cards or PayPal. And they don’t have that access, do you get what I’m saying? It’s these people that can access that.“
Wow…I’m actually all for cosmetic enhancement. Shoot, you better believe if I come into some good old “extra” funds, that I’d probably be damn near bionic by the time I’m finished with my own enhancements. However, the feeding into the stereotype of “white being right” is exactly why I have a problem with the use of bleaching cream. Blasting away at hyper-pigmentation happens to be a personal crusade of mine, but to totally revamp my entire complexion? No way!
Anyway, you can read Dencia’s entire interview right here.
How do you feel about Dencia’s skin changing? Is she Nautie! or Not…?